Plazo
User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Brand Redesign
As a Principal Product Designer at Plazo App by ID Finance was crucial in shaping the product’s user experience, guiding the design team, and ensuring that the app met both user needs and business goals through effective and innovative design solutions. I worked on the brand redesign for Plazo, where I played a key role in refreshing the brand's visual identity. Additionally, I designed the new credit cards in collaboration with MasterCard, ensuring they were both visually appealing and aligned with our brand values.
Other projects
Hubuc
Hubuc is a fintech company offering a Banking-as-a-Service (BaaS) platform, enabling businesses to integrate banking services like payments, accounts, and cards into their applications without building the infrastructure from scratch.
Foundations
Koa Health provides digital mental health solutions, offering evidence-based interventions to improve mental well-being. Their platform combines technology with clinical expertise to deliver personalized mental health support. Koa Health aims to make mental healthcare more accessible and effective.
Paibora
I’m developing a fintech app and SaaS platform, focusing on branding, core features like secure payments and transaction tracking, and AI-driven content and design. The goal is to create a unique brand identity and a user-friendly MVP.
Playground
This is a dynamic space where design concepts are brought to life through experimentation and exploration. It's a realm where creativity reigns supreme, and ideas flow freely, shaping the future of user experiences. Here, innovation thrives, fueled by a passion for crafting intuitive and impactful designs.