Paibora
User persona
Carla Meijer
Age: 28
Role: Freelance Web Designer
Location: Barcelona, Spain
Status: Independent, working remotely
💼 Background:
Carla is a creative and self-taught freelance web designer who builds websites for small businesses and startups across Europe. She thrives on aesthetic detail and UX clarity. However, she finds managing the business side of freelancing—especially expenses and budgeting—time-consuming and stressful.
🎯 Goals (Financial-Focused):
Stay on top of her monthly income and expenses with minimal effort.
Separate personal and business spending to avoid confusion during tax season.
Create simple, visual financial summaries she can quickly understand.
Make informed decisions around pricing, project budgeting, and saving.
Use a single platform to track and control her freelance cash flow.
⚠️ Frustrations (Financial Pain Points):
Wastes time switching between spreadsheets and banking apps.
Struggles with unpredictable income and no clear view of her runway.
Feels anxious during tax season due to poor expense categorization.
Often forgets to record small business expenses, losing deductible value.
Finds traditional finance tools too corporate, cluttered, or intimidating.
💡 Why Paibora Works for Carla:
Paibora's clean, modern UX appeals to her design sensibility.
The platform simplifies expense tracking and cash flow visibility.
It supports automated financial insights without overwhelming her.
She can confidently make decisions without being “good at finance.”
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This user persona was created with help from ChatGPT by providing specific details like age, profession, location, and financial concerns related to our platform. Images where created using
Midjourney.
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